Developing a logo and a brand for a client is an honor. After all this is the mark that will be used to represent an organization across all types of media for many years to come. Successful logos are memorable and capture the essence of the product or company. They also have to work in multiple formats: color, black and white, horizontally, vertically, etc. I love getting to know each organization and working with my clients to create a solution that is as unique and memorable as their business.
Set the right tone for your next event with custom designed invitations. Whether it's a wedding, baby shower, graduation, or save the dates, I work closely with you to capture your event through color, typography, graphics, and printing.
The RANDYS Girls Calendars
For five consecutive years I had the honor of being the sole designer of the RANDYS Girls Calendar. This is a true concept to completion project beginning with helping to style the photo shoot and ending with press checking the final prints.
Working with the marketing team at RANDYS I helped with every bit of the photo shoot beginning with creating a style guide for hair, makeup and wardrobe, then helping select models, and finally helping coordinate the three day photo shoots.
Following the photo shoots I was responsible for reviewing all images, establishing the calendar design, and executing all the production and retouching. Each image was shot on a white background and had to be clipped, drop shadows redrawn, and placed on a new background. Hours were spent retouching the vehicles and models. After many rounds of proofing the final design was packaged and sent to press. Press proofs were reviewed and changes were made to achieve accurate color. The final step of the process was proofing for color on press at the print house as the calendars were being printed, a multiple day process.
Each calendar represents roughly 200 hours of work; easily worth it when you consider the lasting impact a calendar has hanging in a shop or garage all year long. These calendars consistently generated the highest call volume for the company each year.
Is your brand mobile friendly? As the prevalence of mobile phone usage increases so does the need for your company to be easily accessed from any device. Working with a mobile app developer, I have helped many brands create app graphics tailored to their specific needs and features of their app.